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A Perfect Fit: How Lena “Lane” Bryant Changed the Shape of Fashion

Lena came to America with nothing but a dream — and an exceptional ability to drape and snip and stitch. She never used a pattern or a tape measure, but every dress she sewed turned out to be a perfect fit. Then, one day, a customer presented her with a new challenge. Could she design a stylish, comfortable gown for a body shape that did not meet the current standards of fashion? Lena took the challenge. Under the company name Lane Bryant, she became famous for flattering and modish clothing designed for all different shapes and sizes. The world of fashion would never be the same.

Discover how the Lane Bryant clothing brand changed the way we buy clothes forever by celebrating bodies of all shapes and sizes in this inclusive picture book, with stunning artwork from Sibert medalist Juana Martinez-Neal, that celebrates a Lithuanian immigrant with a brilliant eye for fashion and business.

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Description

"The advice of her rabbi grandfather — "help another person" — results in Bryant’s liberating fashion innovations. Her maternity wear offers pregnant clients elegance and comfort, "with room to grow," and her awareness that "all dress patterns were the same shape. But all women were not" informs the creation of "clothes that didn’t squeeze or pinch".... An author’s note details her progressive commitment to her employees and customers." — Publishers Weekly

Product Details

Recommended Age 5 - 9
Author Mara Rockliff
Illustrator Juana Martinez-Neal
ISBN 035812543X
Publication Date Apr 12, 2022
Publisher Clarion Books
Language English