Keeping girls and boys in their pink and blue boxes in toy catalogs is standard practice in the U.S. but, with all of the exciting changes coming out of Europe this year with London’s biggest toy store, Hamleys, and the holiday catalog of Sweden's biggest toy chain, Top Toy, going gender neutral, now is the time for U.S. toy companies to stop dictating the interests of kids here too.
To that end, A Mighty Girl has just launched a petition on Change.org calling on the country's biggest toy chain, Toys "R" Us, to stop stereotyping girls and boys in their toy advertisements. Every child should feel free to explore their interests freely without feeling held back by outdated stereotypes. If you'd like to support our petition to Toys "R" Us, please visit the link below to learn more and add your name. And, please help spread the word by sharing the petition with others.
The problem of gender stereotyping in toys is currently getting a lot of attention and now is the time to get a global toy company like Toys "R" Us on board. Please support our petition today and join us in calling on Toys "R" Us to set a new standard for encouraging non-gendered, open play by committing to eliminate the gender stereotyping rampant in their marketing materials.
To learn more about the issue of gender stereotyping in toys, visit our Let Children Play: End Gender Stereotyping in Toys page for a collection of recommended articles on toy genderization and other resources.
