By Carolyn Danckaert, A Mighty Girl Founder

One of the great heroes of WWII led a secret operation to successfully smuggle 2,500 Jewish children out of the Warsaw Ghetto, saving them from almost certain death, yet few people know the name of this largely unsung hero or have heard Irena Sendler's incredible story. Born in 1910, Sendler was a Polish Catholic nurse and social worker who began aiding Jews as early as 1939 after the Germans invaded Poland. At first, she helped to create false documents for over 3,000 Jewish families and later joined the Zegota, the underground Polish resistance organization created to aid the country's Jewish population.

In 1943, Sendler became head of Zegota's children's division and used her special access to the Warsaw Ghetto, granted to Social Welfare Department employees to conduct inspections for typhus, to set up a smuggling operation. She and her colleagues began secretly transporting babies and children out of the Ghetto by hiding them in an ambulance with a false bottom or in baskets, coffins, and even potato sacks. The children were then given false identities and placed with Polish families or in orphanages. To allow the children to be reunited with any surviving relatives following the war, Sendler buried lists containing the identities and locations of the children in jars. Continue reading → Continue reading

In very exciting news this week, Toys "R" Us in the UK announced that it will end gender-based marketing in its stores and advertisements; however, Toys "R" Us has announced no plans to make similar changes in the US. According to MSN News, the British campaign group Let Toys Be Toys reached "an agreement with the retailer to strike 'explicit' references to gender in its stores and feature more ads with girls and boys playing with the same toys."

The toy chain agreed to make changes both to its in-store signage and advertisements, starting by looking at how toys will be represented in its upcoming Christmas catalog. This move by Toys "R" Us UK for greater gender neutrality in toy marketing follows on similar changes by other leading European toy retailers including Swedish Toys "R" Us franchise, Top Toy, and Britain’s largest department store Harrod's.

At A Mighty Girl, we believe now is the time for Toys "R" Us in the USA to join its European counterparts and end the rampant gender stereotyping in its marketing of toys to children. By following their examples, Toys "R" Us in the USA can send an important message to children, parents, and others that children's interests should not be limited by their gender. Continue reading → Continue reading

By Carolyn Danckaert and Aaron Smith, A Mighty Girl Co-Founders

Campaign Update: (5/19/13) The Target Disney Princess Collection page featuring the madeover Merida has been removed.

Campaign Update: (5/17/13) A Mighty Girl has launched a special Keep Merida Brave campaign page!

Statement Update: Appended on 5/17/2013 addressing redesign being a part of limited line of products.

Since launching our petition on May 4, A Mighty Girl -- along with more than 200,000 petition signers -- has been calling on Disney to "Say No to the Merida Makeover and Keep Our Hero Brave!" Despite the overwhelming response from both parents and children -- and contrary to reports in various news outlets that Disney has pulled the madeover design -- Disney continues to promote the redesigned, sexier Merida and this version is emblazoned across Target’s Disney Princess Collection website.

In one of their first public statements on the Merida makeover to the Disney industry blog, Inside the Magic, Disney claimed that the madeover Merida is a "one-time stylized version" for the Target Disney Princess line but, as Ricky Brigante writes, "they could not say exactly how she would be depicted alongside the other Disney Princesses." They further asserted, Brigante notes, that Disney "had no intention of changing who Merida is." However, the madeover version of Merida, as seen on the Target website, shows that Disney has already radically changed the beloved character into a pale reflection of her former self. Continue reading → Continue reading

Brenda Chapman at the "Brave" premiere in Los Angeles. Image Source: Getty

Oscar-winning Brave writer and director Brenda Chapman, a supporter of A Mighty Girl’s “Keep Merida Brave” petition campaign, granted us her first in-depth interview discussing the Merida makeover. In this Q&A interview with A Mighty Girl co-founder Carolyn Danckaert, Chapman shares her views on the redesign of the character she created and its broader significance.

Danckaert: Before we discuss the makeover, can you tell me in your view what was so special about Merida as a character and how did her original visual depiction speak to that uniqueness?

Chapman: I let Merida's personality guide me as far as her wild hair. I wanted it to visually depict her attitude, her emotional make up so it wasn't just about “Oh look, she has cool red hair.” I wanted to make a statement with it as opposed to suggesting that she’s just trying to look pretty -- which she’s not. That’s just her natural wild, curly hair.

And as far as her body, I wanted to show a regular teenage girl’s body not one that of a girl trying to use push-up bra and go on a major diet or anything. I wanted her to look normal, like how girls look in real life. Continue reading → Continue reading

By Carolyn Danckaert, A Mighty Girl Co-Founder

Campaign Announcement: A Mighty Girl has launched a special Keep Merida Brave campaign page!

After our post last Friday about the redesign of the beloved character Merida from the film Brave generated over 800 comments in a single day, we were inspired to launch a petition over the weekend calling on Disney to "Say No to the Merida Makeover and Keep Our Hero Brave!" In its first two days, it collected nearly 20,000 signers and today it surpassed 70,000 signers!

The petition focuses on the redesign of Merida in advance of her induction into the Disney Princess collection. In it, we say to Disney:

"Merida was the princess that countless girls and their parents were waiting for -- a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready. She was a princess who looked like a real girl, complete with the ‘imperfections’ that all people have.

The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls' capacity to be change agents in the world rather than just trophies to be admired. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior; that for girls and women to have value -- to be recognized as true princesses -- they must conform to a narrow definition of beauty. Continue reading → Continue reading

If you’re looking for fun clothes that reflect the full diversity of girls’ interests, visit A Mighty Girl’s newly expanded clothing section featuring nearly 450 girl-empowering selections! We’ve recently expanded our clothing collection to include, in addition to our extensive selection of t-shirts, PJs, socks, underwear, and even raincoats and boots. This selection of high-quality, fun clothing includes items for infants, toddlers, children, juniors, and adults, so the whole family can find a favorite!

Once you've entered our clothing section, you can filter the selection in a variety of ways to make it easier to find just the right thing for your Mighty Girl -- or yourself! Our age filter allows you to sort by a variety of age groups, from 0 - 2 to 13+, as well as adults. And, our clothing type filter allows you to view the collection by the different types of clothing described above.

We have divided our collection into nine categories. Our Superheroes, Character Themed, and Literary Themed categories focus on clothing featuring individuals (both fictional and real) that represent strong female characters in a variety of media. The Animals / Nature collection lets nature-loving Mighty Girls showcase their love of the great outdoors and the creatures that live within it. Continue reading → Continue reading

Today in Mighty Girl history, Anne Sullivan, famously known as the teacher and companion of Helen Keller for 49 years, was born today in 1866. The child of poor Irish immigrants, Sullivan herself went blind as a child due to untreated trachoma and was sent to the Perkins School for the Blind in Boston. Though her vision was partially restored after surgery, she remained visually impaired throughout her life.

After Sullivan graduated as class valedictorian, the school director recommended the 20-year-old for a position teaching 6-year-old Helen Keller in the small town of Tuscumbia, Alabama. Keller, who had been left blind and deaf due to disease as a toddler, had very limited means of communication but her young teacher soon helped her break out of, as Keller later described, the "silence and darkness that surrounded me." Continue reading → Continue reading

Today in Mighty Girl history, champion of the New Deal and labor rights pioneer, Frances Perkins was born in 1880. Perkins was the first woman U.S. Cabinet member and served as U.S. Secretary of Labor throughout President Franklin D. Roosevelt's long presidency.

As one of the most trailblazing women in the history of the U.S. government, Perkins is largely responsible for many of the New Deal reforms including the creation of child labor laws, social security, unemployment insurance, and the federal minimum wage.

After attending Mount Holyoke College and Columbia University, Perkins became head of the New York Consumers League in 1910 and sought better working conditions and hours during a time when labor rights and factory safety standards were nearly nonexistent. The following year, she personally witnessed the horrific Triangle Shirtwaist Factory fire in which 146 garment workers, most of them young girls and women, perished; many of whom jumped to their deaths out of windows because the doors and stairwells of the factory were locked. Continue reading → Continue reading

If you like to include a small special present or two in your Mighty Girl's Easter basket, we've created our Empowering Easter Gifts collection to make it easy for you to find fun and original gifts perfect for the children in your life.

You can choose from an array of girl-empowering science toys, finger puppets, card games, sticker books, action figures, sports equipment, Lego minifigures, musical instruments and much more -- and the vast majority of the toys in this collection are small enough to fit into an Easter basket. We've also sought out toys that were very affordable. Nearly everything in the collection is under $25 and over half of the toys are under $10.

If you’re looking for something for the littlest Mighty Girls, consider the baby-friendly Freddie the Firefly Take-Along Toy, the popular PBA-free Sophie Giraffe Teething Toy, or the Wonder Woman Invisible Jet. Continue reading → Continue reading

Today in Mighty Girl history, we mark the birthday of American athlete Jackie Joyner-Kersee. Considered by many to be the best all-around female athlete in the world and voted by Sports Illustrated for Women as the Greatest Female Athlete of the 20th century, Ms. Joyner-Kersee’s story is one of determination and drive in pursuit of excellence.

Born Jacqueline Joyner in 1962 in East St. Louis, Illinois, to a family of limited means and resources, her path to fame and success was not always a given. However, named after then-First Lady Jacqueline Kennedy, Joyner family lore says that a grandmother predicted, “Some day this girl will be the first lady of something.”

Forbidden to date until the age of 18, Jackie and her brother, Al (a star athlete in his own right), focused their time and energy on sports at the local community center, and then high school. In addition to academics, she excelled at track, basketball, and volleyball, and ended up receiving a full basketball scholarship to the University of California, Los Angeles. Before long, however, with strong encouragement from assistant coach (and future spouse) Bob Kersee, she switched her athletic focus to training for the Olympics, and specifically for the heptathlon. Continue reading → Continue reading