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Tag: Captain Marvel
  • With Captain Marvel, Anna Boden has become the first woman to direct a live-action movie that grossed over $1 billion.

    Marvel Studios' Captain Marvel has soared to blockbuster success, becoming the first female-led superhero film to pass $1 billion at the box office! It has also made history as the first Marvel Cinematic Universe movie to feature a female solo lead. While the film's themes of perseverance and discovering your own power have spoken to a wide audience, this lead character is particularly meaningful for girls and women, who rarely see themselves as the heroic lead of a superhero film. Continue reading Continue reading

  • "This weird idea that women maybe can’t open movies or are not important to storytelling or the female story is not high art, it’s bogus."

    Captain Marvel soared past $1 billion global box office sales this month! As of April 12 — a little over one month after its release — the film had earned $380 million domestically and $664 million internationally. Only 37 other films in history have earned at least $1 billion and Captain Marvel marks the first time that a female superhero has driven this level of ticket sales. The movie's success is one more reminder that, contrary to commonly-held attitudes, female-led films do draw in viewers. "A lot of times in our business there is a lot of bias disguising itself as knowledge," observes Christy Haubegger, an agent with the Creative Artists Agency and part of a research team that conducted a recent study that found female-led films have higher box office returns at every production budget level. "The perception that it’s not good business to have female leads is not true.... They’re a marketing asset." Continue reading Continue reading

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