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Pink and Blue: Telling the Boys from the Girls in America

"When did we start dressing girls in pink and boys in blue?" To uncover the answer, dress historian Jo Paoletti looked at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing.

Paoletti chronicles the decline of the white dress for both boys and girls, the introduction of rompers in the early 20th century, the gendering of pink and blue, the resurgence of unisex fashions, and the origins of today's highly gender-specific baby and toddler clothing.

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Product Details

Author Jo B. Paoletti
ISBN 025300117X
Publication Date Feb 6, 2012
Publisher Indiana University Press
Language English
Category Gender Research
Parenting Books Age Infant to Preschool, Child / School Age