Meet fearless Frieda Caplan, the produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwis! In 1956, Frieda Caplan started working at the Seventh Street Produce Market in Los Angeles. Instead of competing with the men in the business with their apples, potatoes, and tomatoes, Frieda thought, why not try something new? Staring with mushrooms, Frieda began introducing fresh and unusual foods to her customers — snap peas, seedless watermelon, mangos, and more!
This groundbreaking woman brought a whole world of delicious foods to the United States, forever changing the way we eat. Frieda Kaplan was always willing to try something new — are you? This picture book biography is a celebration of a trailblazer in business and the joy of finding something deliciously new!
"In this picture book biography of an early food innovator, Rockliff (Jefferson Measures a Moose) takes note of the ways Caplan distinguished her offerings: clear labeling, customer education, and more. Potter (Olive & Pekoe: In Four Short Walks) brings out the vivid colors of tropical fruits, and her market scenes give the spreads a sense of abundance. There’s period detail, too, as produce is introduced through the decades, enjoyed by people sporting fedoras and, eventually, bell-bottoms." — Publishers Weekly
|5 - 9
|Jan 12, 2021
|Beach Lane Books