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Screen Time: How Electronic Media -- From Baby Videos to Educational Software -- Affects Your Young Child

As a mother, Lisa Guernsey wondered about the influence of television on her two young daughters. As a reporter, she resolved to find out. What she first encountered was tired advice, sensationalized research claims, and a rather draconian mandate from the American Association of Pediatricians: no TV at all before the age of two.

But, like many parents, she wanted straight answers and realistic advice, so she kept digging: she visited infant-perception labs and child development centers around the country. She interviewed scores of parents, psychologists, cognitive scientists, and media researchers, as well as programming executives at Noggin, Disney, Nickelodeon, Sesame Workshop, and PBS. Much of what she found flies in the face of conventional wisdom and led her to conclude that new parents will be best served by focusing on "the three Cs": content, context, and the individual child.

For more resources on talking to kids about technology use, visit our parenting section on Responsible Technology Use.

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"Easily digestible chapters are smartly structured around 12 pervasive concerns of interviewees from all walks of life. Guernsey explains how parents can shrewdly navigate a TV, DVD and video game market that has only begun developing its potential, much like the minds of the children it targets. Wisely sticking to manageable and legitimate solutions suitable for parents who don't see abstention as an option, Guernsey encourages parents to balance TV-watching with creative play and parent-child bonding time." -- Publishers Weekly

Product Details

Author Lisa Guernsey
ISBN 0465029809
Publication Date Mar 20, 2012
Publisher Basic Books
Language English
Category Media / Commercialization, Physical / Emotional Development
Parenting Books Age Infant to Preschool