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Author Archives: Aaron

  • By Aaron Smith and Carolyn Danckaert, A Mighty Girl Co-Founders

    If you think Disney has scrapped the Merida Makeover, think again. When 230,000 supporters signed A Mighty Girl’s petition to Keep Merida Brave, Disney came up with a convenient story. Disney Consumer Products, the division of Disney behind the Disney Princess merchandise line, contacted the industry blog Inside the Magic to "to set the record straight" in an effort to "to create some calm in the communities who are up in arms over the matter."

    According to Inside the Magic:

    “[Disney] had no intention of changing who Merida is. The artwork that has circulated online depicting the new 2D rendering of Merida was intended to be used only on a “limited line of products” as a “one-time stylized version.”

    Inside the Magic further noted:

    “Disney does admit that there are a few other variations of this rendering out there, supplied to Target for use on a limited line of products.”

    But is the Merida makeover really just a “one-time stylized version” to be used only on a “limited line of products” only to appear at “Target for use on a limited line of products”?

    Based on the evidence, the answer unfortunately appears to be no. Continue reading Continue reading

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