"Someday," she thought, "I will make dolls that don’t break so children will never be unhappy." Beatrice Alexander’s family ran a doll hospital in their home in New York’s Lower East Side, where she grew to love fixing and making dolls. Beatrice dreamed of becoming an artist, but her family couldn’t afford to send her to sculpting school. She never stopped dreaming, even as she stayed home, graduated from high school, and got married.
When World War I broke out, she came up with the idea to make unbreakable, cloth dolls modeled after nurses to support the war effort — and delight children. After the war, Beatrice founded Madame Alexander and redefined the doll industry, creating some of the first plastic and collectible dolls... dolls that never break. With beautiful, vivid art by Sarah Dvojack, author Susan Goldman Rubin tells the powerful story of the savvy, feminist entrepreneur who founded the Madame Alexander Doll Company and became one of America’s most celebrated toy makers.