"This weird idea that women maybe can’t open movies or are not important to storytelling or the female story is not high art, it’s bogus."

Captain Marvel soared past $1 billion global box office sales this month! As of April 12 — a little over one month after its release — the film had earned $380 million domestically and $664 million internationally. Only 37 other films in history have earned at least $1 billion and Captain Marvel marks the first time that a female superhero has driven this level of ticket sales. The movie's success is one more reminder that, contrary to commonly-held attitudes, female-led films do draw in viewers. "A lot of times in our business there is a lot of bias disguising itself as knowledge," observes Christy Haubegger, an agent with the Creative Artists Agency and part of a research team that conducted a recent study that found female-led films have higher box office returns at every production budget level. "The perception that it’s not good business to have female leads is not true.... They’re a marketing asset." Continue reading → Continue reading

Our top picks of Mighty Girl superhero costumes from our Halloween costume collection and photos of Mighty Girls in costume shared by our community!

Who doesn't love pretending to be a superhero? Flying through the sky, using your skills, wits, and super powers to save the world is an exciting idea, especially for young children. So it's no wonder that superhero costumes are tremendously popular at Halloween! If a Mighty Girl wants to dress up as a favorite superhero, there's no shortage of Iron Man, Captain America, and Superman costumes but what if she wants to dress up as a female superhero? Costumes for even popular female superheroes such as Wonder Woman, Batgirl, and Supergirl are often nowhere to be seen. And if the costumes are available, often they are either highly sexualized, with short skirts and cutouts — hardly the right outfit for someone busy saving the day!

To make it easier to find empowering superhero costumes for fans of every age, from newborns to adults, we've showcased our favorites based on characters ranging from Black Widow to Bumblebee. In addition to being fun to wear, these costumes remind everyone that the world of superheroes has plenty of strong, intelligent, and courageous female characters to inspire costumes and dress-up wear. Dressed as her favorite superhero, your Mighty Girl will feel ready to take on the world!

For even more costume inspiration on themes ranging from superheroes to animals, you'll find hundreds of costumes for all ages from infants through adults in our Girl Empowerment Halloween Costume Guide. Continue reading → Continue reading

A Mighty Girl's top picks of Mighty Girl superhero books for National Superhero Day!

When danger threatens, Mighty Girl superheroes get ready to don their capes and masks and set out to save the day! While superheroes like Wonder Woman have been around for decades, in recent years writers, illustrators, and publishers have realized how many girls around the world have been waiting to see superheroes who look like them. And between long-time favorite superhero characters, new reimaginings of existing stories, and original characters whose stories are all their own, there have never been more choices for girls of all ages!

In this blog post, we're sharing our favorite superhero stories starring girls and women, from early chapter books to trade paperbacks collections of comic series to prequel novels telling untold parts of a character's story. These stories are full of action and adventures, with Mighty Girl superheroes who rely on brains as well as brawn when it's time to fight for justice! Continue reading → Continue reading

A Mighty Girl's top picks of Wonder Woman-themed books, toys, costumes, and clothing for children and adults.

For seventy-five years, Diana of the Amazons — better known to the world as Wonder Woman — has been thrilling fans young and old! The DC superhero has been an icon of feminism, a champion of peace and truth, and an inspiration to girls in particular, presenting them with a strong, powerful female pop culture role model. And with the live-action Wonder Woman movie becoming one of this year's blockbuster successes, a whole new generation of Mighty Girls has been thrilled to see their hero on the big screen!

To celebrate Wonder Woman's rise, we've put together a blog post showcasing our favorite Wonder Woman-themed books, toys, costumes, and clothing for both children and adults. No matter your age, there's plenty of ways that you can let your love of Wonder Woman shine! Continue reading → Continue reading

Our top picks of Mighty Girl role model dolls from Frida Kahlo to Rosie Revere, Engineer!

For many Mighty Girls, a beloved doll or action figure becomes a constant companion. With so many new dolls based on both real-life and fictional female role models, now is the perfect time to give her one to look up to! From scientists to artists to superheroes, these dolls represent many positive values including intelligence, courage, compassion, perseverance, curiosity, and more. Whether you're picking a person that your Mighty Girl already admires, or introducing her to a role model that you think she'll love, our blog post will help you find the perfect doll for encouraging her to dream big! Continue reading → Continue reading

With Captain Marvel, Anna Boden has become the first woman to direct a live-action movie that grossed over $1 billion.

Marvel Studios' Captain Marvel has soared to blockbuster success, becoming the first female-led superhero film to pass $1 billion at the box office! It has also made history as the first Marvel Cinematic Universe movie to feature a female solo lead. While the film's themes of perseverance and discovering your own power have spoken to a wide audience, this lead character is particularly meaningful for girls and women, who rarely see themselves as the heroic lead of a superhero film. Continue reading → Continue reading

A Mighty Girl's round-up of the best last-minute deals on girl-empowering toys!

In our final toy round-up of the season, we're helping out the last-minute shoppers: all of the girl-empowering toys featured in this blog post are currently on sale and still available in time for Christmas. From science sets to pretend play sets featuring popular characters like Princess Leia and Wonder Women, we've included a range of options to appeal to Mighty Girls' diverse interests. And, best of all, with free two-day shipping for Prime members, you still have time to have it under the tree on Christmas morning! Continue reading → Continue reading

Our top 60 picks of backpacks for children and teens that reflect Mighty Girls' diverse interests in a wide range of colors and designs.

Whether you're looking for a new backpack for school, need something to tote stuff for sleepovers, or want a heavy-duty, high-capacity daypack for hikes and traveling, it's important that the bag you pick can take everything your Mighty Girl has to throw at it! At the same time, backpacks are a fun way to reflect a child's interests and a tween's or teen's personality. The best backpacks are the ones that both go the distance and capture the wide array of interests of the Mighty Girls in our lives!

With that in mind, we've put together a selection of our favorite backpacks for kids, from toddlers to teens. In the first half of this blog post, we've showcased a variety of backpacks in fun, colorful patterns that cover a wide variety of themes ranging from animals to science, and then in the second half, we've shared some of our favorite backpacks featuring Mighty Girl characters, including site favorites such as Captain Marvel, Wonder Woman, Moana, Star Wars, The Incredibles, Inside Out, and Doc McStuffins. We're confident there's one every Mighty Girl will love! Continue reading → Continue reading

A Mighty Girl's 2019 Halloween Gallery is now live! A small sample of the many hundreds of photos submitted can be viewed in our Halloween Highlights blog post.

Thank you to everyone who submitted photos of their Mighty Girls in costume to our 2019 Halloween Gallery! We were awed by the creativity and variety of the Mighty Girl costumes submitted to the gallery. As we've always said, Mighty Girls know that their costume possibilities are limited only by their imaginations and with costumes ranging from ones based on favorite superheroes to ones inspired by historic role models, these Mighty Girls clearly know no bounds! Continue reading → Continue reading

Our favorite Mighty Girl school supplies to provide inspiration and encouragement all year long!

Who says school supplies have to be boring? When you pick up a few unique and empowering school supplies for your Mighty Girl (or yourself!), you're setting her up for an awesome year — one where she'll feel ready to take on any challenge in front of her!

To help find the perfect thing to give her a boost this year — whether she's starting kindergarten or college — we've put together a selection of our favorite school supplies, perfect for providing encouragement and inspiration all year long. From pencil cases to lunch wraps, there's something here for everyone. So take your pick and make this another Mighty year! Continue reading → Continue reading